Hyundai Genesis G90 Sees Significant Pre-Orders Before Its Launch
Hyundai is reporting a 4.9% worldwide sales increase for November, with total statistics up by a record-setting 12% in the U.S. and 16.9% in South Korea. The bigger story about the company’s year end results, however, may be the reception the upcoming models for the soon to be spun-off Genesis brand are getting, with the forthcoming Genesis G90, in particular, receiving up to 4,300 pre-orders within the first 24 hours of its public offering in South Korea.
Exhibiting the new Genesis design philosophy of ‘Athletic Elegance’, which departs from the main Hyundai’s brand’s ‘Fluidic Sculpture’ ethos, the Genesis G90 flagship and the six subsequent models that are set to appear in the line by 2020 reflect tighter, more muscular aesthetics that, nevertheless, convey a sense of refined thoughtfulness. The G90 itself is marked by a noticeably long, uncluttered hood, a nearly vertical fascia that pinches off into narrow headlamps, side panels that appear to suggest a slightly folded strake along the top, and a low, slowly descending roofline. Rather than standing out as separate features, each of these design points consciously blend into each other, creating an overall impression that feels unified rather than a collection of separate traits. All in all, the look is quite befitting a premium executive sedan.
“Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers,” noted Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, in regards to the new design approach. “The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”
Though pre-orders for the Genesis G90 have already been accepted from South Korean customers, they will not be offered in the U.S. until after a physical model appears at the North American International Auto Show in January. The standard engine on the North American G90 is expected to be a 311 hp V-6, with a 365 hp V-6 and a 420 hp V-8s as optional powerplants. In terms of interior features, the forthcoming Genesis G90 is expected to sport 22-way adjustable driver’s seats and 14-way ‘VIP’ adjustable rear seats.
While certainly impressive, the new G90 still accounts for only a fraction of worldwide Hyundai and Genesis sales, as the 2016 Hyundai Tucson, Santa Fe, and Elantra have all seen healthy growth both in North America and Asia. In fact, due to the design’s popularity, a version of the Elantra for model year 2017 is actually slated to be revealed this winter. An advanced version of the 2016 Tucson that incorporates a hydrogen fuel cell-electric powertrain is also undergoing public trials in Los Angeles. As with the upcoming Genesis line, it looks to have a sizable impact on the auto industry.
Though these and other Hyundai and Genesis models are intriguing, anyone who is interested in purchasing a reliable, high value car today is invited to visit Rosen Hyundai at 771 South Randall Road in Algonquin. Our inventory includes every current Hyundai model, including the current 2016 Genesis and 2016 Genesis Coupe, which is an outstanding performance vehicle that’s offered in a track-ready 3.8 Ultimate trim. Call us at (888) 757-5628 to learn more not only about these models, but the special deals we offer on a variety of Hyundai products.
