As an Official NFL Sponsor Hyundai Launches Super Bowl 50 Marketing Campaign
Super Bowl 50 is expected to be the most watched televised event of all-time and Hyundai has made sure that its secured the best seats in the stadium.
In a four year deal announced last June, Hyundai’s became an official sponsor of the NFL. As part of the agreement between the Korean-based automaker and the NFL, Hyundai gained access to major NFL events like the combine draft, playoffs, and this year’s Super Bowl 50.
As GM’s successor, Hyundai has also acquired rights to use NFL trademarks in its marketing channels, branded content, and promotional materials. The carmaker will provide promotional vehicles for some NFL be events and Rosen Hyundai is told that it could possibly be a Hyundai vehicle that the Super Bowl 50 MVP is presented with along with the trophy. And after a brief hiatus last year, the eight-time Super Bowl advertiser and first-year NFL sponsor, is getting back into the game in a huge way.
In November, Hyundai launched a fully integrated marketing Super Bowl Campaign where it will run two in-game 30-second spots before halftime – during the first and second quarters of the game, run a new 60 second ad during the pre-kick slot, and feature another commercial during the pre-game show in a 60-second spot.
Peter Berg of Pony Show Entertainment and director of “Very Bad Things” and “Friday Night Lights” will direct two of the this year’s Super Bowl ads, while MJZ’s Fredrik Bond is set to direct one of automaker’s spots as well.
Hyundai is bringing back Aaron Stoller who directed one of the the company’s ad for the 2014 World Cup and Biscuit Filmworks’ Janusz Kaminski, who is known for his camera-work on “Schindler’s List” and “Saving Private Ryan,” will be taking the fourth spot.
According to Hyundai, the Genesis will be featured in one spot with the best-selling, Elantra making its public debut in two separate ads as the all-2017 model.
In addition to its Super Bowl 50 ad-lineup, Hyundai’s marketing program includes experiential activations in the San Francisco Bay Area, a strong digital media presence, and more than 400 Hyundai vehicles serving as promotional cars throughout Super Bowl week.
