The Better Car
How Hyundai exceeds the ordinary.
“Better.” It’s a word that captures our human drive to transcend the ordinary. We all want better. A better country. Better jobs. Better homes. Better vacations. Better relationships. And even better cars.
Only Hyundai delivers on the promise of better. Better comes standard with everything that Hyundai builds and does.
Better Warranty
Every car company, for example, has a warranty. But Hyundai did better and built America’s best warranty. Its powertrain warranty covers up to 10 years or 100,000 miles. That’s better than Toyota, Honda, Nissan, Chevrolet and Lexus.
Hyundai does better with its already best-in-class warranty by providing a seven-year unlimited-mile anti-perforation warranty, covering rust and corrosion from interior and exterior body panels of the original sheet metal and a five-year, unlimited-mile, 24-hour roadside-assistance service including battery jump-starts, flat-tire changing, assistance if you are locked out of your car, and towing services.
Better Customer Care
Every car company has loyal customers. But Hyundai has been named #1 in customer loyalty year after year. For seven years in a row to be exact. That’s better. A lot better.
Look back to 2007, when every car company watched the economy crater. Hyundai didn’t panic and make things difficult for customers stuck in an already difficult financial situation. In fact, they made it better for owners. Hyundai offered job-loss insurance. If owners lost their job, they could walk away from their payments without losing their credit.
That’s not just better. That’s incredible.
At Rosen Hyundai we view the car-buying relationship as a long-term relationship, not a transaction. We strive to make the car-buying experience enjoyable—as it should be. For instance, every car company offers test drives at their dealerships. But Hyundai offers test drives that come to you. Wherever you are. It’s a better approach, which makes for a better car-buying experience for you.
A Better Partner
Is Hyundai better than other car companies? We’d like to think so. The proof is in the car. And the service. And our brand commitment to “make things better.” As the Official Sponsor of Super Bowl 2017, Hyundai is launching “Operation Better” to showcase this brand promise.
While the world watches the Super Bowl, Hyundai will capture footage of the best off-the-field moments. Teaming up with renowned director, Peter Berg, who directed newly released Patriots Day, Hyundai will capture and edit the story as it happens during the Super Bowl, and air it immediately following the end of the game—just before the trophy ceremony.
It might possibly be the best Super Bowl campaign yet. Tune in to see how better drives us in everything we do.
