{"id":227,"date":"2016-02-04T23:03:02","date_gmt":"2016-02-04T23:03:02","guid":{"rendered":"http:\/\/blog.rosenhyundai.com\/?p=227"},"modified":"2016-09-21T19:40:21","modified_gmt":"2016-09-21T19:40:21","slug":"hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup","status":"publish","type":"post","link":"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/","title":{"rendered":"Hyundai CEO confirms introduction of new Santa Cruz pickup"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2016\/09\/santafe.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-228\" src=\"http:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2016\/09\/santafe.jpg\" alt=\"Santa Fe\" width=\"900\" height=\"450\" \/><\/a><\/p>\n<p>Remember the <a href=\"http:\/\/www.rosenhyundai.com\/new-inventory\/index.htm\" target=\"_blank\">Hyundai <\/a>Santa Cruz pickup truck concept? Remember how excited you were about it? Well, we&#8217;ve got good news for you: the Santa Cruz is set to go into production very, very soon.<\/p>\n<p><span style=\"font-weight: 400;\">The announcement hasn&#8217;t been made officially yet, but Hyundai USA CEO Dave Zuchowski told members of the Australian press at the Detroit Auto Show that there was no question as to whether or not the Santa Cruz was headed into production \u2013 the question was simply <\/span><i><span style=\"font-weight: 400;\">when <\/span><\/i><span style=\"font-weight: 400;\">the official announcement would be made.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;What&#8217;s the easiest way to say that? We&#8217;re waiting more for an announcement than we are for an approval, right?&#8221; he said. &#8220;HMC [Hyundai Korea head office] is going to dictate [when that happens, but] we feel really good about it. It hasn&#8217;t been officially announced yet. Our timing is not crossing our fingers and waiting for approval, it&#8217;s trying to figure out when we&#8217;re going to announce it.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zuchowski&#8217;s news isn&#8217;t totally unexpected, but it&#8217;s still extremely exciting. In production form, we expect the Santa Cruz to only offer one configuration, and it&#8217;s a doozy: a four-door, SUV-based pickup with an extendable bed and seating for five.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The towing capacity won&#8217;t exceed more than 2,500 pounds but that&#8217;s still enough to tow a jet ski or a couple of dirt bikes. It&#8217;s meant for the weekend warrior, not the full-time trailblazer. Its capabilities are intended to be more in line with a compact crossover rather than a full-size pickup truck.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Car &amp; Driver <\/span><\/i><span style=\"font-weight: 400;\">noted that this type of compact pickup had been attempted before to mixed reception. (They pointed specifically to the Subaru Baja.) Mike O&#8217;Brien, Hyundai vice president of product planning, addressed that concern in an interview earlier this month: &#8220;If you look at another product that was most recently on the market, the rear axle was actually exactly between the cab and the bed, so the bed was completely cantilevered. As a design exercise you look at that and say, &#8220;There&#8217;s something wrong.&#8221; From our perspective, design is paramount, and we built the concept around that so it has the right proportions.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s not an alternative to a truck, but the Santa Cruz is going to strive to offer the utility of one. &#8220;Santa Cruz is intended to attract CUV [SUV] and sedan buyers who are seeking greater utility, without the compromises that traditional trucks often require,&#8221; Zuchowski explained.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The target demographic seems to be the same one that Honda is looking to reach with the new Honda Ridgeline, but it&#8217;s unlikely the two trucks will be direct competitors. Their primary difference comes at the price point \u2013 the Santa Cruz will be both smaller and cheaper than the Honda car\/truck.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you await the arrival of the Santa Cruz, <a href=\"http:\/\/www.rosenhyundai.com\" target=\"_blank\">Rosen Hyundai <\/a>has plenty of crossover vehicles to support your weekend warrior adventures. Check out the <a href=\"http:\/\/www.rosenhyundai.com\/new-inventory\/index.htm?listingConfigId=auto-new&amp;year=&amp;model=Santa+Fe&amp;bodyStyle=&amp;internetPrice=&amp;start=0&amp;sort=&amp;facetbrowse=true&amp;searchLinkText=SEARCH&amp;showFacetCounts=true&amp;showRadius=false&amp;showSubmit=true&amp;showSelections=true\" target=\"_blank\">Santa Fe<\/a> or the <a href=\"http:\/\/www.rosenhyundai.com\/new-inventory\/index.htm?listingConfigId=auto-new&amp;year=&amp;model=Tucson&amp;bodyStyle=&amp;internetPrice=&amp;start=0&amp;sort=&amp;facetbrowse=true&amp;searchLinkText=SEARCH&amp;showFacetCounts=true&amp;showRadius=false&amp;showSubmit=true&amp;showSelections=true\" target=\"_blank\">Tucson <\/a>for the perfect blend of affordability, utility and sportiness. We&#8217;re always ready to take you out for a test drive. Visit us today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember the Hyundai Santa Cruz pickup truck concept? Remember how excited you were about it? Well, we&#8217;ve got good news for you: the Santa Cruz is set to go into production very, very soon.&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1],"tags":[44,101,108,109],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hyundai CEO confirms introduction of new Santa Cruz pickup - Rosen Hyundai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyundai CEO confirms introduction of new Santa Cruz pickup - Rosen Hyundai\" \/>\n<meta property=\"og:description\" content=\"Remember the Hyundai Santa Cruz pickup truck concept? Remember how excited you were about it? Well, we&#8217;ve got good news for you: the Santa Cruz is set to go into production very, very soon.&#046;&#046;&#046;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/\" \/>\n<meta property=\"og:site_name\" content=\"Rosen Hyundai\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-04T23:03:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-21T19:40:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2016\/09\/santafe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.rosenhyundai.com\/#website\",\"url\":\"https:\/\/blogs.rosenhyundai.com\/\",\"name\":\"Rosen Hyundai\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.rosenhyundai.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2016\/09\/santafe.jpg\",\"contentUrl\":\"https:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2016\/09\/santafe.jpg\",\"width\":900,\"height\":450},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/#webpage\",\"url\":\"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/\",\"name\":\"Hyundai CEO confirms introduction of new Santa Cruz pickup - Rosen Hyundai\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.rosenhyundai.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/#primaryimage\"},\"datePublished\":\"2016-02-04T23:03:02+00:00\",\"dateModified\":\"2016-09-21T19:40:21+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.rosenhyundai.com\/#\/schema\/person\/9e0cae5408de965463f6350706585654\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blogs.rosenhyundai.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hyundai CEO confirms introduction of new Santa Cruz pickup\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.rosenhyundai.com\/#\/schema\/person\/9e0cae5408de965463f6350706585654\",\"name\":\"Aim\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blogs.rosenhyundai.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d5e898942cc03cf758f5bf6911fa5135?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d5e898942cc03cf758f5bf6911fa5135?s=96&d=mm&r=g\",\"caption\":\"Aim\"},\"url\":\"https:\/\/blogs.rosenhyundai.com\/index.php\/author\/aim\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hyundai CEO confirms introduction of new Santa Cruz pickup - Rosen Hyundai","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/","og_locale":"en_US","og_type":"article","og_title":"Hyundai CEO confirms introduction of new Santa Cruz pickup - Rosen Hyundai","og_description":"Remember the Hyundai Santa Cruz pickup truck concept? Remember how excited you were about it? Well, we&#8217;ve got good news for you: the Santa Cruz is set to go into production very, very soon.&#46;&#46;&#46;","og_url":"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/","og_site_name":"Rosen Hyundai","article_published_time":"2016-02-04T23:03:02+00:00","article_modified_time":"2016-09-21T19:40:21+00:00","og_image":[{"width":900,"height":450,"url":"https:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2016\/09\/santafe.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"Written by":"Aim","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/blogs.rosenhyundai.com\/#website","url":"https:\/\/blogs.rosenhyundai.com\/","name":"Rosen Hyundai","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.rosenhyundai.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/#primaryimage","inLanguage":"en-US","url":"https:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2016\/09\/santafe.jpg","contentUrl":"https:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2016\/09\/santafe.jpg","width":900,"height":450},{"@type":"WebPage","@id":"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/#webpage","url":"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/","name":"Hyundai CEO confirms introduction of new Santa Cruz pickup - Rosen Hyundai","isPartOf":{"@id":"https:\/\/blogs.rosenhyundai.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/#primaryimage"},"datePublished":"2016-02-04T23:03:02+00:00","dateModified":"2016-09-21T19:40:21+00:00","author":{"@id":"https:\/\/blogs.rosenhyundai.com\/#\/schema\/person\/9e0cae5408de965463f6350706585654"},"breadcrumb":{"@id":"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.rosenhyundai.com\/index.php\/2016\/02\/04\/hyundai-ceo-confirms-introduction-of-new-santa-cruz-pickup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.rosenhyundai.com\/"},{"@type":"ListItem","position":2,"name":"Hyundai CEO confirms introduction of new Santa Cruz pickup"}]},{"@type":"Person","@id":"https:\/\/blogs.rosenhyundai.com\/#\/schema\/person\/9e0cae5408de965463f6350706585654","name":"Aim","image":{"@type":"ImageObject","@id":"https:\/\/blogs.rosenhyundai.com\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/d5e898942cc03cf758f5bf6911fa5135?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d5e898942cc03cf758f5bf6911fa5135?s=96&d=mm&r=g","caption":"Aim"},"url":"https:\/\/blogs.rosenhyundai.com\/index.php\/author\/aim\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.rosenhyundai.com\/index.php\/wp-json\/wp\/v2\/posts\/227"}],"collection":[{"href":"https:\/\/blogs.rosenhyundai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.rosenhyundai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.rosenhyundai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.rosenhyundai.com\/index.php\/wp-json\/wp\/v2\/comments?post=227"}],"version-history":[{"count":1,"href":"https:\/\/blogs.rosenhyundai.com\/index.php\/wp-json\/wp\/v2\/posts\/227\/revisions"}],"predecessor-version":[{"id":571,"href":"https:\/\/blogs.rosenhyundai.com\/index.php\/wp-json\/wp\/v2\/posts\/227\/revisions\/571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.rosenhyundai.com\/index.php\/wp-json\/wp\/v2\/media\/479"}],"wp:attachment":[{"href":"https:\/\/blogs.rosenhyundai.com\/index.php\/wp-json\/wp\/v2\/media?parent=227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.rosenhyundai.com\/index.php\/wp-json\/wp\/v2\/categories?post=227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.rosenhyundai.com\/index.php\/wp-json\/wp\/v2\/tags?post=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}