{"id":903,"date":"2018-02-06T19:36:20","date_gmt":"2018-02-06T19:36:20","guid":{"rendered":"http:\/\/blogs.rosenhyundai.com\/?p=903"},"modified":"2018-02-06T19:36:20","modified_gmt":"2018-02-06T19:36:20","slug":"hyundai-super-bowl-commercial-highlights-brands-efforts-fight-childhood-cancer","status":"publish","type":"post","link":"https:\/\/blogs.rosenhyundai.com\/index.php\/2018\/02\/06\/hyundai-super-bowl-commercial-highlights-brands-efforts-fight-childhood-cancer\/","title":{"rendered":"Hyundai Super Bowl Commercial Highlights the Brand\u2019s Efforts to Fight Childhood Cancer"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-904\" src=\"http:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2018\/02\/Hope-on-Wheels-20-yrs.jpg\" alt=\"Hyundai Hope on Wheels\" width=\"666\" height=\"430\" \/><\/p>\n<p>As your family gathered around the TV to cheer on your favorite team during this year\u2019s Super Bowl game, did you happen to catch Hyundai\u2019s incredible, moving new ad?<\/p>\n<p><a href=\"https:\/\/www.rosenhyundai.com\/\">Hyundai dealerships<\/a> around the country paid special attention during Super Bowl LII for an ad by the automaker which promised to \u201csurprise millions of heroes.\u201d Considering that last year\u2019s ad featured a virtual reunion bringing together three American troops with their families, we were sure that Hyundai had something truly spectacular up its sleeve.<\/p>\n<p>The 60-second ad titled \u201cHope Detector\u201d debuted during the fourth quarter of the game and featured footage of visitors to Hyundai\u2019s NFL Super Bowl Experience setting off a mock metal detector dubbed \u201cthe hope detector.\u201d Visitors were taken aside and brought to a separate room where they were surprised with video footage of pediatric cancer survivors.<\/p>\n<p>The commercial ended with the lines, \u201cThanks to millions of our owners, hope is our greatest feature. And it comes standard on every Hyundai.\u201d<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/wJJqGh2HLM8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The ad was created by the automaker in partnership with Innocean, an ad agency that frequently works alongside Hyundai. The \u201cHope Detector\u201d was conceived as a way to promote Hyundai\u2019s Hope On Wheels pediatric cancer nonprofit.<\/p>\n<p>\u201cLast year, we honored military heroes who help make events like the Super Bowl possible. This year we\u2019ll celebrate heroes who help in finding a cure for pediatric cancer,\u201d Dean Evans, Hyundai Motor America CMO, said in a recent statement. \u201cThis is another example of Hyundai\u2019s brand promise and our strategy to communicate what we stand for beyond great products. We want to bring people together and give them hope.\u201d<\/p>\n<p>The commercial marks the first time Hyundai has featured <a href=\"https:\/\/www.rosenhyundai.com\/\">Hyundai Hope On Wheels<\/a> in its Super Bowl marketing. <a href=\"https:\/\/www.rosenhyundai.com\/\">Hyundai dealerships near you<\/a> were proud to see the non-profit highlighted during its 20<sup>th<\/sup> year of helping to find a cure for childhood cancer.<\/p>\n<p>Since its inception, Hyundai Hope On Wheels has awarded more than $130 million towards pediatric cancer research.<\/p>\n<p>\u201cOne in 285 children in the U.S. will be diagnosed with cancer by the time they are 20 years old, but only 4 percent of U.S. federal funding is dedicated solely to childhood cancer research,\u201d Zafar Brooks, program executive director of Hyundai Hope On Wheels, said in an interview. \u201cRaising awareness for childhood cancer and celebrating those who have helped find a cure for this terrible disease is part of our mission, and getting to do that at the Super Bowl is a great honor.\u201d<\/p>\n<p>To find out how you can help carry on Hyundai\u2019s commitment to curing childhood cancer, visit us at Rosen Hyundai today. We\u2019re happy to chat and answer questions while you check out our <a href=\"https:\/\/www.rosenhyundai.com\/new-inventory\/index.htm\">new Hyundai cars for sale<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As your family gathered around the TV to cheer on your favorite team during this year\u2019s Super Bowl game, did you happen to catch Hyundai\u2019s incredible, moving new ad? Hyundai dealerships around the country&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[233],"tags":[26,234,79,105],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hyundai Super Bowl Commercial Highlights the Brand\u2019s Efforts to Fight Childhood Cancer - Rosen Hyundai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.rosenhyundai.com\/index.php\/2018\/02\/06\/hyundai-super-bowl-commercial-highlights-brands-efforts-fight-childhood-cancer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyundai Super Bowl Commercial Highlights the Brand\u2019s Efforts to Fight Childhood Cancer - Rosen Hyundai\" \/>\n<meta property=\"og:description\" content=\"As your family gathered around the TV to cheer on your favorite team during this year\u2019s Super Bowl game, did you happen to catch Hyundai\u2019s incredible, moving new ad? Hyundai dealerships around the country&#046;&#046;&#046;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.rosenhyundai.com\/index.php\/2018\/02\/06\/hyundai-super-bowl-commercial-highlights-brands-efforts-fight-childhood-cancer\/\" \/>\n<meta property=\"og:site_name\" content=\"Rosen Hyundai\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-06T19:36:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2018\/02\/Hope-on-Wheels-20-yrs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"666\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.rosenhyundai.com\/#website\",\"url\":\"https:\/\/blogs.rosenhyundai.com\/\",\"name\":\"Rosen Hyundai\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.rosenhyundai.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blogs.rosenhyundai.com\/index.php\/2018\/02\/06\/hyundai-super-bowl-commercial-highlights-brands-efforts-fight-childhood-cancer\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2018\/02\/Hope-on-Wheels-20-yrs.jpg\",\"contentUrl\":\"https:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2018\/02\/Hope-on-Wheels-20-yrs.jpg\",\"width\":666,\"height\":430,\"caption\":\"Hyundai Hope on Wheels\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.rosenhyundai.com\/index.php\/2018\/02\/06\/hyundai-super-bowl-commercial-highlights-brands-efforts-fight-childhood-cancer\/#webpage\",\"url\":\"https:\/\/blogs.rosenhyundai.com\/index.php\/2018\/02\/06\/hyundai-super-bowl-commercial-highlights-brands-efforts-fight-childhood-cancer\/\",\"name\":\"Hyundai Super Bowl Commercial Highlights the Brand\\u2019s Efforts to Fight Childhood Cancer - 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