{"id":986,"date":"2018-07-18T19:53:13","date_gmt":"2018-07-18T19:53:13","guid":{"rendered":"http:\/\/blogs.rosenhyundai.com\/?p=986"},"modified":"2018-07-18T19:53:13","modified_gmt":"2018-07-18T19:53:13","slug":"2019-hyundai-veloster-officially-part-marvel-cinematic-universe","status":"publish","type":"post","link":"https:\/\/blogs.rosenhyundai.com\/index.php\/2018\/07\/18\/2019-hyundai-veloster-officially-part-marvel-cinematic-universe\/","title":{"rendered":"2019 Hyundai Veloster officially a part of the Marvel Cinematic Universe"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-988\" src=\"http:\/\/blogs.rosenhyundai.com\/wp-content\/uploads\/2018\/07\/veloster-2019.png\" alt=\"2019 Hyundai Veloster\" width=\"830\" height=\"430\" \/><\/p>\n<p>Hyundai fans will catch a glimpse of the <a href=\"https:\/\/www.rosenhyundai.com\/2019-hyundai-models-for-sale\/2019-hyundai-veloster.htm\">all-new Hyundai Veloster<\/a> in Marvel Studios\u2019 smash hit <em>Ant-Man and The Wasp <\/em>movie this summer. The film, which features superheroes who have the ability to shrink, debuted in theaters on July 6, but a new TV ad will give fans a peek of the new Hyundai for sale before they head out to watch the movie.<\/p>\n<p>&nbsp;<\/p>\n<p>The ad, which is titled \u201cStoplight Standoff,\u201d features two police officers in an awkward standoff with a Veloster driver. The commercial debuted on June 11 as part of a fully-integrated marketing plan which also includes an interactive sweepstakes (featuring a Veloster scavenger hunt) and more.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWe\u2019re huge Marvel fans, so we immediately recognized that our goal was to integrate Hyundai in a way that felt organic and paid homage to the comedy inherent in the films,\u201d Joe Reynoso, associate creative director, and Alvaro Soto, senior copywriter, both from Hyundai\u2019s ad agency INNOCEAN USA, said. The agency helped develop the integrated <em>Ant-Man<\/em> campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>In the ad, the two cops and the Veloster driver each think that the other is suggesting a race at a stoplight. Little do they know, a tiny Hyundai Veloster identical to the vehicle featured in the film is the cause of the confusion and is revving its engine between their cars. The mini Veloster is decked out just like the <em>Ant-Man<\/em> version to showcase the car\u2019s aggressive attitude and sleek look.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cHaving our all-new Veloster immersed in the Marvel Cinematic Universe is a great way to entertain consumers and showcase the vehicle\u2019s stylish design and performance capabilities to a massive audience,\u201d Dean Evans, CMO of Hyundai Motor America, said in a recent statement. \u201cWe wanted to take full advantage of this collaboration by engaging fans and providing them with experiences beyond the big screen.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>But the Veloster won\u2019t just appear in the ad. During the world premiere of <em>Ant-Man and The Wasp<\/em>, the Veloster from the film will be dressed up to look like a packaged toy car that has been enlarged and displayed on the red carpet. Hyundai is also set to sponsor the premiere live stream that will run on Marvel\u2019s digital platform. Now if only we could get the movie screened inside a <a href=\"https:\/\/www.rosenhyundai.com\/\">Hyundai dealership<\/a>!<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThere\u2019s so much fun to be had with this film, which is why we\u2019re elated about the approach that Hyundai has taken with their campaign,\u201d said Mindy Hamilton, Marvel\u2019s SVP of Global Partnerships and Marketing. \u201cThe humor is there, the heart is there, and the creativity is firing on all cylinders because they\u2019re experimenting with the same sizing and scale gags that our heroes encounter all throughout the movie.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>After you see <em>Ant-Man and The Wasp<\/em> in theaters this summer, head to a <a href=\"https:\/\/www.rosenhyundai.com\/\">Hyundai dealership near you<\/a> for more details on the 2019 Hyundai Veloster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyundai fans will catch a glimpse of the all-new Hyundai Veloster in Marvel Studios\u2019 smash hit Ant-Man and The Wasp movie this summer. The film, which features superheroes who have the ability to shrink,&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[9],"tags":[198,267,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2019 Hyundai Veloster officially a part of the Marvel Cinematic Universe<\/title>\n<meta name=\"description\" content=\"Hyundai fans will catch a glimpse of the all-new Hyundai Veloster in Marvel Studios\u2019 smash hit Ant-Man and The Wasp movie this summer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.rosenhyundai.com\/index.php\/2018\/07\/18\/2019-hyundai-veloster-officially-part-marvel-cinematic-universe\/\" 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